New Focus: Fashion
In line with the recent facelift of Tampines Mall, Isetan Tampines has its first major makeover since opening at the mall in 1995. As a result of the enhanced retail mix and the imminent demands of style-savvy shoppers at Tampines Mall, Isetan Tampines has transformed from a familiar family department store to a cool store for fashionistas.

With this new fashion focus, the children’s and living departments have made way for a fashion-centred merchandise mix for ladies and men.

The transformation of Isetan Tampines is total - everything from the store concept and decor to merchandise selection has a vibrant, invigorating feel. Even the design theme is übercool with charcoal grey panels set against clear glass shelves and metallic fixtures.

New Viewpoints: All about Women on Level 1
The buzz starts here at the main entrance to the store. The entire floor space on Level 1 is dedicated to women shoppers and filled with exciting collections of cosmetics, shoes, handbags and accessories, including fashion timepieces. As beauty and fashion are the top draws for local ladies, our Tampines store offers a plethora of popular downtown cosmetics brands and fashion labels for suburban shoppers.

• Beauty & Wellness
  Featuring all-new Korean skincare brands like O Hui and Whoo, Apothecary XV, a brand new spa and wellness store in Singapore as well as makeup top names like Chanel and Shu Uemura, Isetan Tampines goes one notch above the ordinary suburban store selections. Cosmetics buffs can now enjoy their beauty indulgences without heading downtown.

• Shoes, Bags, Accessories & More
  This department is set to be every woman's favourite shopping spot. It has a huge handbag section that is now three times larger and an appealing selection of fashionable footwear. A spacious Guess Concept Shop houses the latest must-have accessories of this popular fashion label. Watch lovers can spend their time on the collections of trendy timepieces, including Adidas, Fossil, DKNY and Marc Jacobs.

New Viewpoints: All about Fashion on Level 2
With a consolidated floor area at Level 2, the space is entirely devoted to ladies' and men's fashion. Here at the revitalised fashion floor, the merchandise is clearly categorised into formal office wear and casual leisure wear, so customers can shop according to their lifestyle needs. The ever-popular Spanish fashion label, Mango doubles its shop size and will be almost equivalent in size to its downtown store at Isetan Scotts. It is expected to open in early December 2007. The men's department will also see the introduction of a brand new label from Canada, Report Collection. This exciting label features contemporary men’s fashion wear that emphasizes detail, fit and comfort. With this total revamp, Isetan Tampines promises to be a beauty and fashion hotspot that will meet the ever-evolving wants of the savvy suburban shopper.

Key Highlights from the Stable of Quality Brands at Isetan Tampines:
Level 1: Cosmetics
The revamped cosmetics department boasts a total of sixteen beauty brands, which include:

Makeup: Chanel (NEW), Lancome, Shu Uemura (NEW)
Skincare: O Hui (NEW), Shiseido, SK-II, Whoo (NEW), Biotherm, Clarins, Clinique, Estee Lauder, Ettusais, Kose, Laneige,
Wellness: Apothecary XV (NEW), Fancl

Level 1: Ladies
Shoes
Shoe lovers have even more choices of fashionable footwear for every occasion.
NEW Brands: Gripz, Itti & Otto, Sole Lovers

Handbags
Ladies will be spoilt for choice with this expanded section, which is packed with numerous collections from popular brands.
NEW Brands: Braun Buffel, Calvin Klein Jeans, Elle, Guess Concept Shop, Hedgren, Pierre Cardin, Renoma, Sisley, United Colors of Benetton

Accessories
Eye-catching accessories to appeal to every whim and fancy.
NEW Brands: Girls Talk, Blink Blink, Mintmark

Fashion Watches
More than just functional pieces, trendy timepieces are the latest must-have accessories.
NEW Brands: Adidas, Fossil, Marc Jacobs, DKNY

Level 2: Men's & Ladies
Ladies' Wear
Popular ladies' wear lines with varied styles of office wear and casual wear.
NEW Brands: Astriel, B.B.N.Y., Club Marc, Esensual, Hypnosis, Show Girl

Ladies' Intimate Wear
The selection includes five of Singapore's favourite lingerie brands.
NEW Brands: Astriel, B.B.N.Y., Club Marc, Esensual, Hypnosis, Show Girl

Men's Wear
Formal and casual collections from familiar brands.
NEW Brands: Report Collection, Guy Laroche, Thomas Smith

For Information:
Mr. Gerard Goh
Tel (local): 6733 1111
E-mail: GerardGoh@isetan.com.sg